Bachelor of Science in Print and Graphic Media Technology

Rochester Institute of Technology

In this graphic communication major, you'll become a highly-skilled communication professional who will create robust marketing materials for the communication, publishing, and packaging graphics industries.Print is among the world’s largest manufacturing industries, and while there’s no doubt that the printing industry is evolving, tremendous career opportunities have emerged as part of this transition. While newspapers and magazines have scaled back their print editions, print and digital communications have soared in a range of other applications. Today, the demand for professionals with unique knowledge of the industry has never been higher. Opportunities for exciting careers abound for individuals with a command of the principles of graphic media processes and applications.For example, on every store shelf, products are displayed in dynamic and innovative packaging. Point-of-sale displays are designed to engage and entice consumers. Brand owners continually look to print providers to maintain and enhance their brand image through varied media. Marketing materials–from postcards, brochures, and print ads to digital banners, social media, and websites–are all designed to encourage engagement and interaction. And none of these printed and digital collateral materials can be produced without the skills of professionals in the print and graphic media industry.Today’s graphics are custom manufactured by companies who seek the next generation of leaders with the knowledge and unique skillsets required for consistent, high quality printed and collateral materials. What was traditionally viewed as a paper-based enterprise, the print industry has now evolved to include the management, application, and use of dynamic print, graphic media, and digital assets in advertising, public relations, marketing, social media, packaging, printed electronics, and more. It’s a vibrant industry that is perfect for those who are interested in a career that combines applied technology with creative flair.

College of Engineering Technology