BS in Marketing

Quinnipiac University

The client has developed a great music app, a totally organic cereal or an ergonomic running shoe. Now, it’s your job to figure out how to get it in front of people who will love it. That’s where an innovative marketing strategy comes into play.Apple. Nike. Coca-Cola. No iconic brand would be where it is today without a creative marketing plan. Fortune 500 companies, small startups and nonprofits rely heavily on marketing to reach their target audiences and promote their products or services. We’ll prepare you for a wide range of careers in technology, advertising, retail, government and more. You’ll learn to analyze exciting trends and changes in the marketplace, build a strong foundation in business and gain practical experience through internship opportunities. You’ll also learn to use brand strategy, analytics and consumer insights to reach your audience with print, digital, TV, social media and other platforms.In today’s business world, collaboration is vital. The marketing curriculum emphasizes group work to help you develop the leadership skills, strategic thinking and problem solving you need to succeed.

School of Business