BS in Sport Management

Sacred Heart University

The Sport Management program provides a foundation in management, business and legal principles that prepares you to excel in modern sport management. Develop the core business disciplines and functional skills you need to succeed in business. Learn the financial, marketing, media, legal and ethical specifics that will mold you into a savvy professional.Through the program, you will:Master the principles of management and their application to the sport industryUnderstand entrepreneurship and how it relates to professional sportIdentify key factors contributing to the globalization of sportStudy the nature and complexity of sport finance, especially relating to the financing of sporting venuesLearn about sport marketing and specific marketing strategiesFocus on ethical decision-making and the application of basic legal principlesStudy the significance of media in the sport industry, including new media, ethics, crisis management and publicationsExperience a unique internship that emphasizes job search, interviewing and career assessment skills

Jack Welch College of Business and Technology