Doctor of Philosophy in Business Administration - Marketing

University of California, Riverside (Business)

The Ph.D. in Marketing program prepares students for an academic career conducting research in and teaching marketing. As a doctoral marketing student, you will be working with faculty who are outstanding researchers, have work published in the field's top journals, and who have extensive experience successfully advising doctoral students.Our faculty in marketing conducts research on a wide variety of marketing issues, using diverse methodologies for modeling consumer and firm behavior, such as statistical, econometric, and machine learning models models and theories from the behavioral sciences such as psychology, sociology, and behavioral economics and economic, game-theoretic and industrial organization models.