General Marketing, Associate in Science Degree

Orange Coast College

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of ''C'' or better. Complete the Certificate of Achievement and the Associate in Science Graduation Requirements as outlined in the Graduation Requirements section of the catalog. Program Outcomes Function effectively in a multitude of first-entry marketing positions using the skills, tools and principles they have acquired. Communicate effectively and persuasively in personal, organizational, and selling environments. Effectively apply and utilize their acquired knowledge of the principles of marketing to market and/or promote a business, product, or service.