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With the use of technology on a constant rise, NJIT recognizes the demand for highly trained individuals to manage the influence of technology in organizations and the global market place. Who is suited for this program? The marketing certificate prepares students to understand a world where technology is changing how products are developed, how customers are won and retained, and how companies interact with customers. Traditional marketing concepts are reinterpreted in light of sweeping technological changes in markets and media. Students are also able to focus on the development and marketing of high technology products. Coordination of product manufacturing and logistic activities across the global supply chain is studied. Focus is on supply chain design, implementation, and control. Topics include transportation and distribution networks, inventory control, demand planning, materials handling and warehousing, supply chain contracts, manufacturing flexibility, product design for responsiveness, and ERP systems and supply chain analytics Learning the process of directly engaging with customers to explore potential new markets. Such evidence-based entrepreneurship guides the potential for new product ideas early in the development process. Similarly, high-tech innovators in new media, web, software apps, social networking, wearable computing, and mobile devices need to determine early on if their proposed solutions address real user needs. Concurrent/simultaneous engineering methods and tools such as system analysis, system modelling and system integration, market oriented, integrated design for manufacturing, assembly, quality and maintenance, product design analysis, integrated product design and manufacturing innovation methods, QFD (Quality Function Deployment) applied to concurrent engineering, FMEA (Failure Mode and Effect Analysis), POKA-YOKE, KANZEI, waste reduction, quality circles, rapid prototyping of designed objects and various other advanced processing methods. Research and managerial perspective on advanced marketing research methods and analytical techniques.
