Immersive Storytelling, Design and Innovative Marketing Communication Certificate

California State University - San Bernardino

Open to anyone, CSUSB’s Immersive Storytelling, Design and Innovative Marketing Communication Certificate prepares students to create compelling, next-generation media experiences that blend storytelling, design, technology, and strategic communication. This interdisciplinary program explores how narrative, visual design, and digital innovation shape today’s most impactful marketing campaigns, brand experiences, and interactive content.Students learn to craft stories using multimedia tools, interactive platforms, and emergent technologies-such as AR/VR, motion graphics, immersive media, digital video, social content, and experiential design. Coursework emphasizes creative development, audience engagement, content strategy, and the integration of storytelling with innovative marketing techniques.Ideal for students interested in media, marketing, communication, design, entertainment, or digital production, this certificate equips learners with highly marketable creative and technological skills used across today’s media landscape.

Jack H. Brown College of Business and Public Administration