Journalism - Creative Mass Media Concentration, (B.A.)

University of Memphis

The Bachelor of Arts in Journalism, concentration in Creative Mass Media, trains students to be a well-rounded creative media professional. Creative mass media concentration graduates typically work as art directors, audio/video editors, content producers, creative directors, media designers, media photographers, social media managers, web designers and web strategists. Creative mass media concentration students take 52 hours of credit from Journalism and Strategic Media and 9 hours from the Department of Art and Design focused on graphic design or photography. Students are strongly encouraged to use elective hours to obtain a minor. Minors in Graphic Design, Photography, Social Media Marketing, or foreign language are recommended.University General Education Program (41 hours)See University General Education Program for the University General Education Program requirements.College and Degree (B.A.) Requirements (6-9 hours)The College and Bachelor of Arts requirements are in addition to the University General Education Program requirements that are listed above.Journalism and Strategic Media Core (16 hours)JRSM 1700 - Intro to Media Credit Hours: (3)JRSM 1750 - Media Writing I Credit Hours: (3)JRSM 2121 - Media Writing II Credit Hours: (3)JRSM 4700 - Media Law Credit Hours: (3)JRSM 4950 - Professional Development Credit Hours: 1Internship or PracticumSelect one of the following (3 hours):JRSM 4930 - Media Internship Credit Hours: (3)JRSM 4940 - Student Media Practicum Credit Hours: (1-3)Creative Mass Media Concentration (45 hours)Concentration Core (18 hours):JRSM 3900 - Visual Media Credit Hours: (3)ADVR 3321 - Copywriting Credit Hours: (3)ADVR 3324 - Ad Creative Strategy Credit Hours: (3)JOUR 3526 - Multimedia Storytelling Credit Hours: (3)CRMM 4500 - Web Publish I: html/CSS Credit Hours: (3)CRMM 4900 - Creative Media Lab Credit Hours: (3)Core Electives (6 hours)Select two of the following:JRSM 4702 - Media, Diversity & Society Credit Hours: (3)JRSM 4704 - Issues in Sport and Media Credit Hours: (3)JRSM 4708 - Media Ethics Credit Hours: (3)JRSM 4716 - Media History Credit Hours: (3)JRSM 4720 - Presidents and the Press Credit Hours: (3)JRSM 4910 - Social Media and Society Credit Hours: (3)Select four of the following (12 hours):CRMM 4140 - Publication Design Credit Hours: (3)CRMM 4220 - Print Communication Design Credit Hours: (3)CRMM 4526 - Photojournalism Credit Hours: (3)CRMM 4550 - Web Publish II: html/CSS Credit Hours: (3)CRMM 4560 - Interactive Media Design Credit Hours: (3)CRMM 4600 - Creative Social Video Credit Hours: (3)CRMM 4920 - Information Design Credit Hours: (3)Art (Select one focus) 9 hours:Graphic Design FocusPhotography Focus

College of Communication and Fine Arts