Marketing, B.S.B.

University of Wyoming

Business today moves faster than ever. The global competition is intense, the escalating change in technology is ruthless, and the pressure to retain key people is exceedingly high. The environment of risk and reward is intense and leads to faster decision making, faster implementation, faster growth, or collapse.

The Department of Management and Marketing offers bachelor's degrees that provide you with the tools you'll need to successfully understand our ever-changing business world.

Our management major focuses on strategies that will help you guide an organization to success. The marketing major will give you the tools you need to generate revenue for your organization, no matter whether you're interested in product development, market research, sales, or consumer behavior. The business administration major will give you an overview and background that includes the complete spectrum of business knowledge. We also offer minors in business, decision science, international business, marketing/communication and entrepreneurship that can give you an overall perspective on business, a quantitative edge, an understanding of the challenges facing small business, and a global perspective. Collaboration, communication, problem solving, and critical thinking are keys to your success in business, and we help you develop them throughout our curriculum.

College of Business