Master of Science in Business Analytics

Western New England University

Today’s complex global business world relies on data as the key to organizational success through informed decision-making. Because data is one of the most valuable assets for company operations in nearly every industry, enterprises need next-generation decision-makers with advanced training in analytics tools and methods who understand how to harness the potential of data and turn it into valuable business insights. The MS in Business Analytics will prepare you to become that decision-maker who can utilize data to optimize and change the business landscape.As new technology broadens our access to user data and behavior, industries in all sectors-from retail and manufacturing to finance and accounting, and sports and entertainment to medicine and education-have all adopted analytics as a core business practice. Whether you work at a for-profit or non-profit organization or in government, the skills and ability to interpret and utilize analytics are in high demand.The Master of Science in Business Analytics (MSBA) is designed to address the growing need for skilled professionals who can apply data analytics to solve business challenges. The curriculum focuses on the use of advanced quantitative and analytical tools that can be applied in the specific areas of human resources, management, marketing, strategic management, operations, financial services, and other areas. Students will be provided with the fundamental approaches, methods, and analytical toolkits of data analytics, decision sciences, applied operational research, and statistics needed to effectively leverage data to solve business challenges.Graduates of this program can work in a variety of industries, including transportation, energy, finance, manufacturing, healthcare, public administration, and professional, technical, and scientific services.