MS in Management: Marketing

University of Wisconsin - Milwaukee

From the expanding role of social media in empowering customers, to pressures from increased global competition, to revolutionary changes in technology and communication, the rules of marketing are constantly being rewritten.With both consumer and B2B markets facing stiff competition, businesses need marketing experts that can strategically position them for success. The MS in Management – Marketing program places a strong focus on marketing strategy, marketing research, consumer behavior, and internet marketing. Additional emphasis on international operations gives students the tools needed to understand and overcome the economic, cultural, political, and legal barriers to international marketing.

Lubar School of Business