Sport Business, BBA

University of Akron

Explore the business behind the game through a rigorous, interdisciplinary curriculum that combines core business foundations with sport-specific courses such as Strategic Leadership in Sport Business, Financial Issues in Sport, and Applied Sales in Sport. You’ll gain a deeper understanding of how organizations operate and succeed in the dynamic, global sport industry. Our Sport Business program is immersive and hands-on. Learn from experienced faculty who bring real-world sport expertise into the classroom and gain access to unique learning opportunities through partnerships with professional teams like the Cleveland Browns, Cavaliers, and Guardians. Build industry connections through real-world projects, volunteer and internship experiences, and involvement in the Sport Analytics and Business Association (SABA), an award-winning student organization offering networking, experiential learning, and behind-the-scenes access to sport venues.

College of Business