Global Management (Digital Audience Strategy), MGM

Arizona State University - Kaplan International

Ranked #1 in the world for International Trade (QS International Trade Rankings, 2023). This program is accredited by American Association of Colleges and Schools of Business (AACSB) International. The digital audience strategy concentration within the Master of Global Management program is designed for students who are interested in augmenting their digital skills in the areas of marketing, design and product development. It complements a strong core of global leadership and management skills through field-based action learning, team based projects and stretch assignments. Offered in collaboration with the Walter Cronkite School of Journalism and Mass Communication, this program enables students to combine digital expertise with the global management skills found in graduates of the traditional MGM program. The research approaches used to identify and reach target audiences through digital audience strategy include traditional and emerging methods, such as real-time website and social media audience analysis, social network analysis, search engine optimization analysis, surveys, focus groups and competitive analysis. Graduates master a variety of methods to inform strategy for specific outcomes.

Thunderbird School of Global Management